Ⅰ. Introduction
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by the department stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2)
◉ Stringent Response
- Stringent Response란 세포가 서식하는 환경이 급격히 변하게 되거나 어떠한 요인에 의해서 세포의 생존에 위기가 닥쳤을 시에 이런 위급한 상황에 대처하기 위해서 세포내의 대사를 변화시키는 작용을 말한다. 이 작용을 통해 세포가 위기상황에서도 그 변화에 적응해 나가는 능력이
• In 2002, Dove became a master brand and went from a beauty bar to a beauty brand. In order to encompass all its products under one message, Dove created the Campaign for Real Beauty and invited participation.
• Dove's Campaign has been a huge success thanks to YouTube where Dove has advocated for unconventional beauty and self-esteem. Traditional media and consumers have joined in
(1) History
1) 1850. F. F. Runge : 염료분리 시도
2) 1906. M. Tswett : 식물색소 분리
• 적절한 흡착제를 사용하여 충진한 유리칼럼 사용.
Chromatography의 시초
→ 충진제인 실리카겔과의 흡착력이 큰 것은 이동속도가
느리게 되며 이 원리 이용
→ 충진제와 용매 사이의 분배계수 이용
3
1. 서 론
1.1 크로마토그래피(Chromatography)
크로마토그래피는 chromos(color)와 graphein(write)의 합성어, 즉 색을 통해 분석하는 것으로, 혼합물(mixture)의 분리 방법 중 하나이다. 다른 혼합물 분리 방법 중 하나인 추출(extraction)과 같은 원리로 시행되지만, 하나의 상(phase)은 다른 하나의 상이 지나가는 동안 고정
distributing reports to other members
of the dais. Hayes gets a copy, too. And it jars him.
DEHAVEN
"The Lark Report."
HAYES
Madam Senator... this is an internal
document of the U.S. Navy. I must
seriously question whether --
DEHAVEN
(to others on panel)
The Navys conclusion regarding the
crash of an F-14 aboard an aircraft
carrier. Female aviator, it just so
happens.
(to Hayes)
Youre familiar wi
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac
stationaries, CDs and cafe's arrangement
In Kyobobooks store, not only books also shops for CDs, stationaries, cafe and place for customers reading books. It makes kyobobooks not just only bookstore but place offering entertainment. These are designed with the flow of customers movements.
3. Purchasing management : Outsourcing
Kyobobooks are focusing on service, not publishing. Thus,